Master of Science | Ecology & Environmental Studies | Class of 2017
Key Tasks and Assignments
Developing and executing daily and long-term editorial strategy, with a healthy balance between meaningful content that upholds journalistic standards and impactful stories that generate maximum readership.
Building and managing a talented team of content creators, journalists, SEO experts, editors, and designers, enabling them to produce timely, accurate, engaging, and insightful content.
Work with multiple internal and external teams to leverage available resources and optimise our content.
Editorial coordination with the international teams, content review, quality assurance, daily content planning, tracking, and ensuring timely news and content output.
At Toyota, ensured environmentally sound operational practices and systems at manufacturing Plant 1, inclusing regulatory compliance, ESG, and audits and assessments under ISO 14001.
Major Accomplishments
Contributed to weather.com‘s unmatched 1000% (or 10x) growth in terms of monthly users (site+app)
Despite major organisational restructuring, managed to achieve a 50% YoY spike in readership for BI India
Built multiple new IPs & campaigns like Sustainability Insider, Sci-Simplified, Watch the Sky, and Science Insider
Led the social media efforts, featured consistently on Twitter India’s explore section, produced engaging short-form videos, and hosted interactions with experts, and influencers, to generate tens of millions of monthly impressions
I inculcated values like Kaizen (Continuous Improvement), mutual respect, Genchi Genbutsu (Go and See), and KPI-based work planning at Toyota.
Launched a Times Group‘s premium franchise salon unit, led business strategy, design, hiring, and marketing, and established processes for sustained growth.
In recent years, Bhumi has stepped onto a bigger stage – one where the spotlight shines on environmental and climate awareness. In an exclusive interview with us…